چشمک by Malcolm Gladwell Download (read online) free eBook .pdf.epub.kindle

چشمک

این کتاب لحظاتی را میگوید که از موضوعی آگاه میشویم بدون اینکه بدانیم چرا. اینجا مالکولم گلادول یکی از نوآورترین متفکران دنیا ، پدیده چشم بر هم زدن را کندوکاو میکند و نشان میدهد که چطور قضاوتی آنی میتواند موثرتر از تصمیمی محطاطانه باشد. او میگوید که با اعتماد به غرایزتان شما دیگر مانند قبل درباره فکر کردن فکر نمیکنید.

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    Matt Kosinski

    Here’s Blink in a nutshell:

    Split decisions can be good; better than decisions where we take a lot of time to carefully weigh our options and use scientific evidence.

    Except when they’re not.

    Rapid cognition is an exciting and powerful way to use your brain’s quick, intuitive capabilities to make stunningly accurate decisions, and can even lead you to have better success in sports, business and politics.

    Except when it won’t.

    We should learn to trust our snap judgments, even in seemingly complex si

    Split decisions can be good; better than decisions where we take a lot of time to carefully weigh our options and use scientific evidence.

    Except when they’re not.

    Rapid cognition is an exciting and powerful way to use your brain’s quick, intuitive capabilities to make stunningly accurate decisions, and can even lead you to have better success in sports, business and politics.

    Except when it won’t.

    We should learn to trust our snap judgments, even in seemingly complex situations where we don’t have a lot of information.

    Except not really.

    Basically the book gives scientific and anecdotal evidence on why rapid cognition can be both a good and bad thing, without offering us much advise on how to tell the difference between situations where we should or shouldn’t trust our instincts.

    There are many times when I felt that Gladwell contradicted himself. To support his “rapid cognition is good” section of the book, he uses an example of a psychological test where students were able to tell whether or not a professor was good at their job by simply watching a 5 second clip of them lecturing with the sound turned off. The results basically corresponded with impressions given by other students who spent an entire class with those professors – thus proving that there is some mysterious and powerful part of our subconscious that can make accurate snap judgments.

    But then later on in the book, in the “rapid cognition is bad” section, Gladwell warns us that, in general, people instantly like tall, attractive white people better than short, unattractive minorities.

    WELL DUH! OBVIOUSLY THE STUDENTS RATING THE PROFESSORS WERE BIASED BY WHETHER OR NOT THEY WERE TALL, WHITE, OR ATTRACTIVE!

    Mystery solved!

    While Gladwell brings up some interesting concepts, his book never gels into a coherent whole. I read most of it in under a day and already my rapid cognition is telling me it’s not worth finishing.
    …more

    Doc Opp

    Apr 29, 2007

    rated it
    did not like it

     · 
    review of another edition

    As an empirical psychologist by training, I get very annoyed at journalists who simplify things to the point that its no longer even remotely accurate. Such is the case for Blink. This is especially annoying to me, because the book describes my area of research specialization. If you’re interested in a fun read, Gladwell is certainly an engaging author. If you’re looking for something that accurately describes the research, I’d recommend looking elsewhere.

    For example, Scott Plous’s “the psychol

    For example, Scott Plous’s “the psychology of judgment and decision making” (which, despite the title, is not textbook like), or the Heath brothers’ “Made to stick”.
    …more

    Sanjay Gautam

    Blink is- what all the stories, case studies, and arguments add up to- an attempt to understand the magical and mysterious thing called Judgement. Its basic premise is: split second decisions (snap judgements); how they can be good and bad.

    Gladwell suggests split-seconds decisions are better than the decisions where we take considerable time to weigh our choices and options. He points out that our mind figure things, people, et al. in a blink of an eye. And it is often that these snap judgeme

    Gladwell suggests split-seconds decisions are better than the decisions where we take considerable time to weigh our choices and options. He points out that our mind figure things, people, et al. in a blink of an eye. And it is often that these snap judgements are much more trustworthy than judgements arrived at rationally. But he does not stop here and goes on further: snap judgements can be misleading, too; he termed it Warren Harding error. He suggested that there are some instinctive processes that prevent us to see clearly; and hence cloud our judgements.

    Blink is an interesting read. It is very well written, and at the same time engages your attention from the start. And writing is reader friendly, perfectly suitable for a layman.

    ………………………………………….

    I bought this book because I was intrigued by the subtitle of the book: The Power Of Thinking Without Thinking. This subtitle was something Zen like, I felt. And when I read it initially, three years ago, I found it resembling with Zen teachings (and koans). Following are two quotes that mainly convey the spirit:

    “They were so focused on the mechanics and the process that they never looked at the problem holistically. In the act of tearing something apart, you lose its meaning.”

    “When making a decision of minor importance its advantageous to consider all the pros and cons. In vital matters, however, such as the choice of a mate or a profession, the decision should come from the unconscious, from somewhere within ourselves. In the important decisions of personal life , we should be governed by the deep inner needs of our nature.”
    …more