11 Rules for Creating Value in the Social Era by Nilofer Merchant Download (read online) free eBook .pdf.epub.kindle

11 Rules for Creating Value in the Social Era

The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently–but how do you really capitalize on that?

In “11 Rules for Creating Value in the Social Era,” the newest in Harvard Business Review’s line of digital

In “11 Rules for Creating Value in the Social Era,” the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear–but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition.

This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality–they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow.

The strategies of the Industrial Era–or even the Information Age–will not be enough for the Social Era. Read “11 Rules for Creating Value in the Social Era” to get ready to meet the challenges of this new age and thrive.
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    Chris Oestereich

    Sep 12, 2012

    rated it
    it was amazing

    Shelves:
    business

    Go ahead. Dig in your heels. Shove your head in the sand. Keep telling yourself that the good old days are still here. It’s your call. But when the unstoppable force hits what you think is an immovable object, perception will be upended by reality in a completely unflattering way. While you were busy managing your workforce the pendulum swung and business will never be the same. Sure, there’ll be Mastodons around for a while, but the ice age is over. They can move to higher ground, or migrate to

    …more

    loafingcactus

    Oct 13, 2012

    rated it
    really liked it

    This is the why behind the why should you be concerned about social media. Social media is a piece of the social era, and whether or not you (and your business) are able to deliver value in the social era will determine your success. Delivering value isn’t about slapping up a Facebook page. It is about engaging the herd of employees and non-employees to create and build something.

    Derek

    Aug 17, 2017

    rated it
    it was amazing

    Shelves:
    digital_strategy

    Are you leveraging the interconnectivity in our society to contribute to the social era? Nilofer Merchant’s 11 Rules for Creating Value in the Social Era provides a roadmap for nearly every dimension of how we do business and shows how your organization can thrive with the new rules of the Social Era.

    11 Rules. addresses how the social era of business changes HR, service, finance, products, distribution, supply chain management, sales, marketing and innovation. ‘Social’ is not just ‘media’ and M

    11 Rules. addresses how the social era of business changes HR, service, finance, products, distribution, supply chain management, sales, marketing and innovation. ‘Social’ is not just ‘media’ and Merchant helps to distinguish the concepts for navigating social interactions. Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear–but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition.

    Merchant’s 11 Rules offers new parameters for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality–they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow.

    Without question, everything today is social. Merchant integrates the social aspects of individuals – as humans, employees, consumers – with institutions and their various traditional silos and segments. She stresses the “and/both” and disrupts the false choice of “either/or.”

    11 Rules for Creating Value in the Social Era is a must read to prepare for the challenges and thrive in this new age.
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