Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker Download (read online) free eBook .pdf.epub.kindle

Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE

This is the dramatic story of the ups and downs of a born entrepreneur. Malcolm Walker was born in the West Riding of Yorkshire in 1946. With fellow Woolworth’s trainee manager Peter Hinchcliffe, Walker opened a small frozen food shop called Iceland in the Shropshire town of Oswestry in 1970. Iceland became a public company 14 years later, through one of Britain’s most suc

…more


The Book in English!


Download Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker free eBook pdf mobi epub mp3 fb2 CD txt doc kindle Ibook iOS:


Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker (0.00 USD)


Download Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker eBook Free:

MIRROR-2

Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker.pdf (USD-0.00)
Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker.epub (USD-0.00)
Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker.doc (USD-0.00)
Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker.txt (USD-0.00)
Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker.mobi (USD-0.00)


Join hundreds of thousands of satisfied members who previously spent countless hours searching for media and content online, now enjoying the hottestnew games, music, books, movies & software on our site.
It’s here and it’s free. Here’s why you should join:


  • Unlimited books, magazines and comics, wherever you go: directly in your browser on your computer or tablet.
  • More than 10 million titles spanning every genre imaginable, at your fingertips.
  • Get the best books, magazines and comics in all genres, including action, adventure, anime, manga, children and family, classic, , Horror, Music, Romance, Science Fiction, Fantasy, Sport and more.
  • New titles are added every day! We want to keep things new.
  • All platforms. Fully optimized
  • Find out why thousands of people go every day.Sign up and enjoy your entertainment, unlimited!


    TAGS:
    Online Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker eBook, Book Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker FB2, download Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker PDF , Download Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker MOBI, Online Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker eBook, free download Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker IPhone, Online ebook Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker PDF, Free Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker DJVU, Free download Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker TXT, Download Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker RTF, Online Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker FB2 , eBook Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker download TXT, Free Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker download eBook, Book Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker download MOBI, download Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker IPad, read Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker MOBI, Read online Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker DOC, Free Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker AWZ, Download eBook Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker iPad , Free Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker DJVU, Download Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker eBook free, Free download Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker DVD, Read online Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker TXT, Book Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker download DJVU, Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker download book free, Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker download book pdf free, Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker pdf book download free, Download eBook Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker pdf free, Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker download free epup, Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker ePub book download free, download eBook Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker, Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker download free pdf, Best Served Cold: The rise, fall and rise again of Malcolm Walker CBE by Malcolm Walker download eBooks free.

    Bradley

    Oct 02, 2017

    rated it
    really liked it

    Recommends it for:
    anyone interested in retail or entrepeneurship.

    This book was a great and easy read. Within two pages, I was captivated and before I knew it I had been sat in my bed an hour and was on page 80! While Malcolm Walker‘s writing style takes a little getting used to, his mannerisms become established after the first chapter or so.
    I loved reading about the early days of Iceland, and the spirit of entrepreneurship that Malcolm had back in the 70’s (a particular highlight was the strawberry stall in a lay-by.

    Towards the end, the book seemed awfully

    Towards the end, the book seemed awfully rushed and seemed to jump from the early 2000s to the 2010s in about ten pages.

    I would also love an updated version, with some things about their newer concepts like The Food Warehouse and of course Malcolm’s recent knighthood.

    All in all, it was a great book, an addictive read and you should definitely get it from Amazon for a couple of quid.
    …more

    Breakingviews

    Dec 05, 2013

    rated it
    really liked it

     · 
    review of another edition

    By George Hay

    Malcolm Walker has a no-nonsense recipe for retail success. While larger supermarkets have expanded upmarket, overseas, and away from food, he’s made a fortune selling cheap frozen dinners to hard-up Britons through his Iceland Foods chain. It’s all about meeting customer demand, controlling costs, and staying focused, his autobiography shows. Still, Walker’s travails down the years are a reminder how easily things can go wrong in the food business.

    Walker’s title – “Best Served Cold

    Malcolm Walker has a no-nonsense recipe for retail success. While larger supermarkets have expanded upmarket, overseas, and away from food, he’s made a fortune selling cheap frozen dinners to hard-up Britons through his Iceland Foods chain. It’s all about meeting customer demand, controlling costs, and staying focused, his autobiography shows. Still, Walker’s travails down the years are a reminder how easily things can go wrong in the food business.

    Walker’s title – “Best Served Cold” – threatens a dreary exercise in score-settling. There is, indeed, a bit of that. He devotes a fair few chapters to defending a controversial 2001 share sale. After 30 years at the helm, he was making way for new management. But they were keen to “kitchen-sink” the bad news following a troubled merger, and issued a walloping profit warning. A three-year investigation ensued.

    Still, Walker turned it round. He was cleared, returned to Iceland in 2005 (via a buyout financed, appropriately enough, by Icelanders) and made the group successful again. Nowadays the Reykjavik raiders are gone too, but Walker remains in charge, having led a new buyout in 2012. And beyond the self-justification, and surfeit of exclamation marks sprinkled throughout the book, he offers an interesting primer on good retailing.

    Despite his estimated 215 million pound fortune, Walker apparently retains an acute sense of what cash-strapped customers want. Cheap frozen food, for starters. But as Walker says, good value isn’t always the cheapest. Removing genetically modified ingredients from most own-brand products helped Iceland carve out a niche as cheap, but respectably so. Lidl and Aldi are now taking a similar tack.

    As he concedes, the central business is deceptively simple. Obviously you need to sell something people want to buy. You must also have maximum clarity and control over your costs. You have to minimise “shrinkage” – stock that gets bashed or stolen. And too much discounting, even if it boosts sales, is dangerous.

    In the 1970s, Walker and his business partner, Peter Hinchcliffe, were micro-managers. They produced weekly financial statements long before near-real-time financial controls were commonplace. When he came back in 2005, Iceland’s internal controls had become so lax that one employee had enjoyed a company-funded wedding. Another had somehow bought a horse on Iceland’s account. More prosaically, Iceland carried too many ranges and had a slapdash approach to discounting.

    Still, Walker hasn’t always avoided another danger: because retail can be so easy, those who are good at it quickly get bored. Early on, this manifested itself in an endless mania for diversification. Iceland ventured into commercial printing; opened a pizza restaurant in Rhyl; and tried to buy Hungarian farms after the Iron Curtain came down. Later, as Iceland grew to 760 stores nationwide, the restlessness fed into corporate finance and M&A – with equally questionable results.

    The takeover of Southern rival Bejam and a merger, later unwound, with cash-and-carry outfit Booker were exciting at the time. But they prompted management struggles and loss of focus. They probably helped bring on Iceland’s early 2000s slump. Terry Leahy, Tesco’s expansionist former boss, would no doubt sympathise.

    Unlike many entrepreneurs, Walker is also disarmingly candid about his own shortcomings. He admits his main motivation for Iceland’s 1984 flotation was financial insecurity. Now he thinks he would have been much richer if it had stayed private. He criticises Rothschild for under-pricing the issue.

    Indeed, Walker’s bemused encounters with corporate financiers are part of the book’s charm. Banker excess has made the public suspicious of commerce. But Walker’s story is a reminder that outside the City, business isn’t about selling duff advice, but something customers need. He’s just best off sticking to frozen food.
    …more

    Jim

    Dec 26, 2013

    rated it
    really liked it

     · 
    review of another edition

    Like so many autobiographies I’ve read, this book is much more interesting when its focus is on the early days. Malcolm Walker, along with a colleague Peter Hinchcliffe, built up the Iceland chain of supermarkets from scratch. This is the story of how it was done, from Walker’s side anyway. The energy and enthusiasm as they opened their first store, then their second, and third and on to their first depot burns off the page. Walker loved what he was doing and it shows, and he clearly had fun doi

    …more