Bigger Than This: How to Turn Any Venture Into An Admired Brand by Fabian Geyrhalter Download (read online) free eBook .pdf.epub.kindle

Bigger Than This: How to Turn Any Venture Into An Admired Brand

What do brands like Planet Fitness, Everlane, and Bombas all have in common? They’re capturing peoples’ emotions and winning customers’ hearts. And they are based on commodity products or services.

Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into

Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today’s new world of brand creation. “Bigger Than This” challenges companies – from startups to Fortune 100s – to (re)discover their spark and connect with today’s consumers on a deeper level.

In “Bigger Than This,” Geyrhalter analyzes brands that are based on commodity products – watches, socks, shoes, fish – yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement – story, belief, cause, heritage, delight, transparency, solidarity and individuality. Instead of playing “dress-up,” he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.

Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.
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    Karen

    Feb 06, 2018

    rated it
    it was amazing

    Shelves:
    business

    This book offered great insight into what makes a business successful, especially in marketing. There were a lot of great examples of what has worked and why. I enjoyed this read. I was so inspired while listening to this audiobook that I had to pull over and takes notes. I highly recommend this to anyone in business, big or small, new or old. This is a quick read that contains some very valuable information!

    Janet

    Dec 20, 2017

    rated it
    it was amazing

    Shelves:
    kindle,
    zz-2017ng

    I received a DIGITAL Advance Reader Copy of this book from #NetGalley in exchange for an honest review.
    From the publisher –
    What do brands like Planet Fitness, Shinola and Bombas all have in common? They’re capturing peoples’ emotions and winning customers’ hearts. And they are based on commodity products or services. Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into t

    I liked how the author went through branding with case studies that were individual and relevant to the following topics – Story (Fishpeople’s Seafood), Belief (Gea Shoes), Cause (Bombas’ socks), Heritage (Shinola Watches), Delight (Poppin’s office supplies), Transparency (Everlane Apparel), Solidarity (Planet Fitness) and Individuality (Fanatic’s fan T-shirts). I am an information junkie and really enjoyed learning about products I had heard of (I own a Shinola watch AND bicycle but BOTH bought at a Shinola store in Detroit when the brand was in its infancy and not a hipster-ish thing (vs. buying it now at Costco) and those I didn’t even know existed before reading this short and to the point book.
    It was nice to read about companies that actually have a soul and not profit driven to the point of turning off customers (hello, Walmart Canada and your inability to have ¾ of my shopping list in stock!)
    I did find it amusing that a book about companies that launch with nothing but a consumer product had its forward written by a Director at Amazon.com but the relevant quotes by successful companies big and small throughout the book allowed me to forgive the author for that ��.
    If you are in business you should read this book — if you are looking for your new favourite company you would like this book as well. If you are looking to launch a brand (even if that brand is yourself … ugh I don’t like people who call themselves a brand) this is the book for you!!! 5 solid stars.

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    Brandon Bosse

    Jan 04, 2018

    rated it
    it was amazing

    When reading this book, it made me feel as though I was learning secret methods to win the hearts and minds of my customers in this modern era. It was encouraging for me to read along my entrepreneurship journey because the information shared is inspiring to create more than just a business, but to think about the purpose behind the company and to allow that to breathe life into the brand.

    Fabian does an excellent job of identifying and explaining 8 key traits that can transform a commodity produ

    Fabian does an excellent job of identifying and explaining 8 key traits that can transform a commodity product into a beloved brand. You can apply one or all of these key traits to your new business venture. In doing so, you set yourself apart from your competitors in a way that is difficult to replicate with any amount of authenticity.

    Disclaimer: I am grateful to have received an advance reader copy of this book in exchange for my honest review.

    …more