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Here’s Blink in a nutshell:
Split decisions can be good; better than decisions where we take a lot of time to carefully weigh our options and use scientific evidence.
Except when they’re not.
Rapid cognition is an exciting and powerful way to use your brain’s quick, intuitive capabilities to make stunningly accurate decisions, and can even lead you to have better success in sports, business and politics.
Except when it won’t.
We should learn to trust our snap judgments, even in seemingly complex si
As an empirical psychologist by training, I get very annoyed at journalists who simplify things to the point that its no longer even remotely accurate. Such is the case for Blink. This is especially annoying to me, because the book describes my area of research specialization. If you’re interested in a fun read, Gladwell is certainly an engaging author. If you’re looking for something that accurately describes the research, I’d recommend looking elsewhere.
For example, Scott Plous’s “the psychol
Blink is- what all the stories, case studies, and arguments add up to- an attempt to understand the magical and mysterious thing called Judgement. Its basic premise is: split second decisions (snap judgements); how they can be good and bad.
Gladwell suggests split-seconds decisions are better than the decisions where we take considerable time to weigh our choices and options. He points out that our mind figure things, people, et al. in a blink of an eye. And it is often that these snap judgeme