Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki.pdf (USD-0.00)Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki.epub (USD-0.00)Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki.doc (USD-0.00)Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki.txt (USD-0.00)Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki.mobi (USD-0.00)
I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it’s hard for me to believe that this is one of Guy’s best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie’s “How to Win Friends and Influence People.” I’d agree with those assessments and also think that much of the book relies upon sheer common sense.
It’s also very broad but not very deep. I feel like this book could have been muc
Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on “pre-mortem” that means that you have a team of people figuring out what went wrong before it actually happens.
I also like on he has a few interesting Japanese philosophy such as:
-Kanso – expressing things in plain and simple ways
-Fukinsei – sy
When someone with Kawasaki’s credentials writes a book on “Enchantment”, I thought it would be a goldmine of insight — after all, he helped spear-head one of the most enchanting products on earth (the Macintosh).
Imagine then my PROFOUND disappointment with a short, shallow collection of over-used advice and cliches. Most of the book consists of him *citing* other peoples’ work and devoting one or two basic paragraphs to each tired concept.
There is NOTHING NEW here — “be authentic”? Gee, THAT h