Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki Download (read online) free eBook .pdf.epub.kindle

Enchantment: The Art of Changing Hearts, Minds, and Actions

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate neg
Eugene Kok

Aug 10, 2013

rated it
really liked it

Shelves:
business

Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on “pre-mortem” that means that you have a team of people figuring out what went wrong before it actually happens.

I also like on he has a few interesting Japanese philosophy such as:
-Kanso – expressing things in plain and simple ways
-Fukinsei – sy

I also like on he has a few interesting Japanese philosophy such as:
-Kanso – expressing things in plain and simple ways
-Fukinsei – symmetry or irregularity to achieve balance
Shibui – Understanding and not elaborating unnecessarily

Here are my other points I have written:
Guy Kawasaki –

Software EVangelist

Creative and productive

Delighting ppl with a product, serv or org idea

BE LIKEABLE

Be likeable – smile, hand shake, show interest, dress well, because you dress to show respect

Use simple words, use active words, kit, Duchenne smile

Give people a break. Everyone is better at you at something

Focus on the model inclusive for all ages

Assume everyone has passion in sth

Assume that you have sth in common

Do your homework to know about that person/topic

Swear infrequently – ppl who swear less have more effect when they swear and their words then become more impactful.

TRUSTWORTHINESS
Always act with honesty

Treat ppl who wronged you with civilty

Fulfil your umkempt promises from the past

Help sm1 who is absolutly no use to you

What can we learn from sth that went wrong

Hire people who are smarter

Don’t be too quick to shoot down idea

Focus on goodwill

Give people the benefit of the doubt

a remarkable blend of empathy + warmth + genuine + curiosity + sharp intelligence

Show up physically and virtually

Short words. Ten words are the limit. Clear. Succinct.

PREPARATION

Combine vision and fulfilment of the vision

managing your email and into the rss feed analysing your web site

Have a pre-mortem – have a insight on why a project may fail because of the shortcomings and see what are the sols for it.

Make it short, simple and swallowable.

Use tricolons: Veni,Vedi, VIci ,, Eye it, Try it, Buy it

Dip, Dissolve, Drink

Use metaphors – Band aids, child’s bodyguard

Similes – DotA is like advance Chess.

K-I-S: Email: Six Sentences, Sixty Secons. ppt: 10 slides. Biz plan: 20 pages.

Shor respect: speak facts

**HOW TO LAUNCH

Provide great inspiration – make the world a better place. Provide the world a source where they can get premium beauty products/services at a affordable price.

Reduce the number of choices. Too much choices results to to regret paralysis. Back of their head they would wonder if there are a better choice out there.

OVERCOME RESISTANCE

Inertia – Once people who remain constant, Would remain constant. You got to move them and inspire them and this would cause them to go on and have innertia.

Fear of making mistake – just make mistake anyway. That’s how you learn.

Use images

Use magic of numbers – power of trust

Tell stories – human interest stories that would warm their heart

EVERLASTING ENCHANTEMENT

Build an ecosyste m / a team

User groups

Blogs/Web sites

Consultants

Developers

Resellers

Conferences

Identify and recruit your evangelists

Publishers

Critics

TECHNO FACTOR

Engage fast – ppl want fast reply – less than a day.

Engage many – treat all ppl the same. Treat ppl equally with care. You’ll nvr know who will your most valuable supporter.

Engage often – to create buzz and interest.

Use multiple media – video, live chat, audio, etc

Provide value

Don’t take crap – Criticize the behaviour. Not the person. Just nuke them. No escape.

PRESENTATION

Customize

Sell your dream – I dream people are having better lifes complexion because of us

Screenplay, not speech

Dramatize – Use vocative pictures, powerful videos, sizzling product demos to make your presentation exciting.

Shorten the pitch 10-20-30

10 slides, 20 mins, 30 points or less.

Practice – till you master everything. TIll you are sikc of it

Warm the audience

Get a real email address

Keep the email to six sentences

Mimnimise attachments – keep under 3 MB or less attachment would be better

Keep it personalised – eg: a foodie reply and give a fu tip on a matter she is interested in. By clicking and finding out about her profile.

PULL TECH FACTOR
Have a FAQ
Introduce the team

Response to fans promptly and personally

Surprise your fans

Give special gifts

Chat life with your fans

Think Japanese

-Kanso – expressing things in plain and simple ways

-Fukinsei – symmetry or irregularity to achieve balance

Shibui – Understanding and not elaborating unnecessarily

Shizen – as natural as possible, No pretense

Yugen – subtle, symbolic suggestion of unity

Datsuzoku – Breaking/Transcending away from conventianality

Seijaku – Energized calm

Wa – Harmony and balance

Ma – providing an emptiness. Remove the glitz and add more empty space.

Yohaku-no-bi. Appreciation of beauty that is unexpressed.
…more

John Hibbs

May 07, 2011

rated it
it was ok

When someone with Kawasaki’s credentials writes a book on “Enchantment”, I thought it would be a goldmine of insight — after all, he helped spear-head one of the most enchanting products on earth (the Macintosh).

Imagine then my PROFOUND disappointment with a short, shallow collection of over-used advice and cliches. Most of the book consists of him *citing* other peoples’ work and devoting one or two basic paragraphs to each tired concept.

There is NOTHING NEW here — “be authentic”? Gee, THAT h

Imagine then my PROFOUND disappointment with a short, shallow collection of over-used advice and cliches. Most of the book consists of him *citing* other peoples’ work and devoting one or two basic paragraphs to each tired concept.

There is NOTHING NEW here — “be authentic”? Gee, THAT hasn’t been the mantra of the marketing community for, oh, at least 5 years (especially since the rise of social networking). “Smile & give a firm handshake”? What century is this? Who hasn’t heard that advice yet?

If you have never, ever read any other business book; If you have never, ever read websites like marketingprofs (or the other hundreds of great marketing sites out there), and if you have lived in a cave for the past decade, then sure, I guess some of this stuff might seem “new”. But it isn’t. It’s like a “Cliff’s Notes” version of stuff you’ve already read elsewhere.
…more