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This book was a bit disappointing to me. Of course, the fact that I spent my entire work career at Polaroid may have something to do with my take on the company and why I feel Bonanos didn’t get it quite right. I joined Polaroid in 1965 and was not a part of the early years, which the author covers quite interestingly. Where he fails to win my praise is in the two areas. First, he gives too much credit – and spends too much time – talking about the affect Polaroid had on the arts. True, Andy War
From the book cover:
Instant tells the remarkable tale of Edwin Land’s one-of-a-kind invention – from Polaroid’s first instant camera to hit the market in 1948 to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company’s dramatic decline into bankruptcy in the late ’90s and its unlikely resurrection in the digital age. Instant is both an inspiring tale of American ingenuity and a cautionary business tale about the perils of compan
I love Polaroid, I’ve got an old Polaroid camera at home myself, and I love how it’s like a mini darkroom encased inside the plastic box.
This book has its moments, but it really got on my nerves the way it kept comparing Polaroid to Apple. I don’t give a damn about Apple, I don’t buy any Apple products, nor do I appreciate them being shoved at me from the pages of a totally unrelated book. Polaroid was a company that made film cameras in the 1970’s, not a company that turns perfectly normal peop