Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional a
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin.pdf (USD-0.00)Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin.epub (USD-0.00)Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin.doc (USD-0.00)Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin.txt (USD-0.00)Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin.mobi (USD-0.00)
Permission Marketing Vs. Interruption Marketing
Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer.
Hunting prospects involves loading a gun with bullets and shooting until you hit something. You can take a day or a week or a month off from this endeavor and it won’t take you long to get back into successfully bagging a few.
Farming prospects involves hoeing, planting, watering, and harvesting. It’s infin
When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn’t give me much confidence in it. In computer terms, 1999 is practically the Stone Age. Granted, I remember the Internet back then, since I started using networked computer systems in the late 80s and started surfing the web in 1995. So in some ways, this book was a little bit of nostalgia.
I found it rather amusing how the book started off with the example of how you’re supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There’s an endless supply of books and tomes out there trying to explain how you’re supposed to get a date and how hard it truly is. Permission Marketing doesn’t really tell you how you’re supposed to get that initial attention and wowing factor although it does go into well how you should be building a
It’s pretty amusing to hear web services like Prodigy and Excite get mentioned here. I almost forgot about them. With how much the web has evolved with social networking, video sites, and the prominence of Google, the specific advise is a bit out of date but the sentiments are valid.
I liked how the book was short and sweet and to the point. I wonder if they’re trying to build a relationship with me here though. Give me only some of the information in one go and now I’m supposed to go hunt down the rest of this guy’s bibliography and whatever newsletters he’s got. Hah, something to think about…