You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving b
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I’m being kind with a 4 star rating. While it’s a well written book, and I believe most of what Seth says to be true, I was hoping for a guidebook. Instead, he affirmed what I already knew-marketing isn’t as effective as it was 10 years ago, marketing doesn’t guarantee you’ll get noticed, and all of the normal avenues of marketing are no longer the powerhouses. It’s not even print vs. digital. It’s the remarkable vs. the unremarkable.
After reading The Dip (also by Seth Godin), I thought this one
Now I know that making my business a purple cow is important. It’s critical. My future and the future of the world depends on it. Nothing matters more. I get it.
Unfortunately, I have no idea how.
And that in a nutshell, is this book’s problem. It keeps telling you “be excellent and be memorable” in so many different ways. I could have figured that out myself. Without a step-by-step plan customized to my particular situation that tells me *how* I can be excellent and unique, merely telling me to b
This book is really a Purple Cow 🙂 !
In a “remarkable” way, Seth sending a message that: if you don’t convert your business into a Purple Cow (being Remarkable), most probably you’ll not succeed.
He clarifies how the world of business have changed & how marketing of old days doesn’t work anymore.
A LOT of good advices with evidence and study cases in this book.
I totally recommend it for people interested in business, sales and marketing.