Brands that will thrive from now on are those with executives that understand the incredible opportunity the rapidly growing social cloud offers them and commit to excellence in managing their social media presence. Whether you like social media or not, feel comfortable with it or not, engage in i
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For anyone who is interested in approaching social media usage in a constructive way, I feel that this book is a really good place to start. Although the title says that it is aimed for executives it is also relevant to individuals who wish to implement good social media policies. I highly recommend this book.
Social Media for the Executive by Brian Boyd
Advice you need to hear if your business isn’t social media savvy!
In Social Media for the Executive, Brian Boyd, writes in a simple, straight-forward manner. He gives no-nonsense advice with real world examples of how his firm has helped his clients improve their business with a better social media platform.
He highlights his Three C’s of Success and explains what social media can do for you. He lays out a strategy based on goals, content, influence an
This book accomplished just what I needed. I was looking for some insight on how to use social media to improve my job and lifestyle. “Social Media for the Executive” answered just that! I was worried it would be very basic, explaining what Facebook is, what is a tweet, etc. – it wasn’t. It also wasn’t a book full of jargon. It was at the perfect level for me to easily read, understand, and takeaway important information that can be applied instantly.
It you’re looking for an easy read, one to b