The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—th
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I’ll be interested to see if this book is still relevant in 10 years, as the influence of books like this often come and go. In the meantime, though, my brain just won’t stop incorporating elements from it into how I’m thinking about current events in my life.
I was already inclined to believe the validity of the structure that the Heaths outline because I’ve practiced some of it already without using the same words–most especially Shaping the Path, as I give a lot of thought to the environment
really liked it
I really quite enjoyed this book. It was one of those books that had me talking to people about it before I finish reading it. In fact, if any of my M Teach friends are reading this – you probably want to get your hands on a copy of it, as it has some really interesting things to say about how to motivate students.
I’ve read another of their books – Made to Stick: Why Some Ideas Survive and Others Die – which was also particularly good and based on an idea in Gladwell’s book The Tipping Point. I
Recommended to: Anyone who desires the capability to spark massive, lasting and effective “CHANGE”, from individual and family up to organizational and even nation-wide levels
I know, it’s cool 😀
About the book
It’s definitely among the most perfect books I’ve ever consumed. Author’s have structured it in the following format: Three main parts each one being a critical element of change. Each part then is consisted of submodules i.e. different ways of reaching the corresponding element and each s