Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social ne
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It’s been a long time since I’ve read such a book of nonsense. I’m about half-way in, and so far he has said absolutely nothing. I feel like I’m reading a George Lucas script – all sound-bites and no content.
I’ll save you the time and expense of buying this book. The message is this: Give your life over to a specific aspect of life, become the go-to person for that niche, be innovative in your use of the internet to spread the word about your masterfulness.
I cannot for the life of be believe th
it was amazing
This book will make you want to go out and change the world.
It’s a powerful reminder that what we call “marketing” is really just doing something that you believe in passionately and then sharing that passion with other people, getting them to believe in you as well. There are all sorts of ideas and causes around which we might organize–but in order to do it, we need to be out there, making things happen because we refuse to live with the fear that we can’t.
So far, not too impressed. The author stays just on the surface and hasn’t said anything new or thought-provoking (so far). It would be a better book if it were more focused and had depth, but it seems to be just a repackaging of what’s already out there and trendy in the business/marketing world.