As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act a
Unlabel: Selling You Without Selling Out by Marc Ecko.pdf (USD-0.00)Unlabel: Selling You Without Selling Out by Marc Ecko.epub (USD-0.00)Unlabel: Selling You Without Selling Out by Marc Ecko.doc (USD-0.00)Unlabel: Selling You Without Selling Out by Marc Ecko.txt (USD-0.00)Unlabel: Selling You Without Selling Out by Marc Ecko.mobi (USD-0.00)
Fantastic for creatives wanting to be more entrepreneurial and taking charge of their brand. I also bought the print version because it is full of Marc’s own art as well as stickers (yeah!) that I stuck in my diary along with my notes. Now that IS good branding!
The book explores a ‘formula’ for authenticity, relating to unique voice, truthfulness, capacity for change, emotional impact and imagination. Marc explains each relating it to his own personal journey from graffiti artist and t-shirt de
An entertaining read, despite Ecko’s penchant for expressing his Brand Philosophy through page upon page of pseudo-mathematical formulas. It’s like he wanted to write a math book but didn’t know any math, but wrote a math book anyhow.
So 1 star for the formulas but 4 stars for the grind, the hustle and the sheer artistic talent. Ecko is a very talented artist! And if you care about your Personal Brand, there’s much of interest in these pages. I came to it by way of Complex (magazine/youtube chann
Ecko made millions designing hip hop and skate culture inspired t shirts and hoodies. In this book he explains how he overcame various production and marketing obstacles while trying to build the brand. I think the only part that interested me was how he found affordable ways to do full color screen printing. The 50th law written by Robert Greene and 50 cent is a much better riff on business and “street instincts.” It’s better to go to the source than to some privileged white man’s ideas for tha
He writes “you don’t make Grease without John Fucking Travolta” when describing his realization that fashion lines could be built around one signature item, like a fleece hoodie. After the first few strong chapters his voice begins to sound less articulate, more vulgar and noisy. But I got to the end.
The packaging of this book is attractive. with a few pages of stickers to put on your laptop to show the people at Starbucks that you’re on board.