Unlabel: Selling You Without Selling Out by Marc Ecko Download (read online) free eBook .pdf.epub.kindle

Unlabel: Selling You Without Selling Out

One of the most provocative entrepreneurs of our time, who started Ecko Unltd out of his parents’ garage and turned it into a media empire, Marc Ecko reveals his formula for building an authentic brand or business.

As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act a

As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

This visual blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand, growing a bootstrap start-up into a sustainable business.
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    J.F. Penn

    Oct 15, 2013

    rated it
    it was amazing

    Shelves:
    entrepreneur

    Fantastic for creatives wanting to be more entrepreneurial and taking charge of their brand. I also bought the print version because it is full of Marc’s own art as well as stickers (yeah!) that I stuck in my diary along with my notes. Now that IS good branding!

    The book explores a ‘formula’ for authenticity, relating to unique voice, truthfulness, capacity for change, emotional impact and imagination. Marc explains each relating it to his own personal journey from graffiti artist and t-shirt de

    The book explores a ‘formula’ for authenticity, relating to unique voice, truthfulness, capacity for change, emotional impact and imagination. Marc explains each relating it to his own personal journey from graffiti artist and t-shirt designer to multi-millionaire clothing empire and lifestyle brand Ecko, but he talks about the art still being critical to him.
    I’m not “street” in any way at all, and I had never heard of Marc Ecko before this, but I think any creative can learn from the personal branding and authenticity lessons.
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    Amar Pai

    Oct 19, 2017

    rated it
    really liked it

    An entertaining read, despite Ecko’s penchant for expressing his Brand Philosophy through page upon page of pseudo-mathematical formulas. It’s like he wanted to write a math book but didn’t know any math, but wrote a math book anyhow.

    So 1 star for the formulas but 4 stars for the grind, the hustle and the sheer artistic talent. Ecko is a very talented artist! And if you care about your Personal Brand, there’s much of interest in these pages. I came to it by way of Complex (magazine/youtube chann

    So 1 star for the formulas but 4 stars for the grind, the hustle and the sheer artistic talent. Ecko is a very talented artist! And if you care about your Personal Brand, there’s much of interest in these pages. I came to it by way of Complex (magazine/youtube channel/website). I wanted to know more about the guy who founded this quintessential hip hop/sneaker/hot wing/hypebeast… uh, brand. So much talk of brands in this book

    Ecko’s come up is an interesting tale. He’s a Jewish boy who became obsessed w graffiti and rap— not the first, but one of the most persistent and interesting. He tells a good tale when not trying to distill life into some cryptic multivariable formula “Hustle * Ego / Power to the limit of brand = Potential squared”

    I laughed aloud at his graph of selfless to selfish. Gandhi on the far left, Hitler on the far right. I … guess? But then he’s like “you have to be kind of like hitler! Be as selfish as your destiny requires! It’s not authentic for hitler to be gandhi!” I might be misrembering, it was pretty confusing. It’s just a funny scale to sort people on

    I had fun reading this book. He made a graffiti video game, improbably. I hear it’s “antifa”
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    Graham

    Dec 23, 2013

    rated it
    it was ok

    Ecko made millions designing hip hop and skate culture inspired t shirts and hoodies. In this book he explains how he overcame various production and marketing obstacles while trying to build the brand. I think the only part that interested me was how he found affordable ways to do full color screen printing. The 50th law written by Robert Greene and 50 cent is a much better riff on business and “street instincts.” It’s better to go to the source than to some privileged white man’s ideas for tha

    He writes “you don’t make Grease without John Fucking Travolta” when describing his realization that fashion lines could be built around one signature item, like a fleece hoodie. After the first few strong chapters his voice begins to sound less articulate, more vulgar and noisy. But I got to the end.

    The packaging of this book is attractive. with a few pages of stickers to put on your laptop to show the people at Starbucks that you’re on board.


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